SMN Webcast: Excel Tips and Tricks for PPC Success, March 18

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Thursday, March 18 - 1 PM EST Excel Tips and Tricks for PPC Success  Speakers:  Josh Dreller, Fuor Digital and Search Engine Land Alex Cohen, ClickEquations Register now It's pretty hard to call yourself a search marketer without mastering Excel. This webcast delves into a variety of Excel tips and tricks used specifically by PPC experts for everything from bid management and keyword tracking to data analysis and campaign reporting.  Josh Dreller takes his popular series from Search Engine Land, and explains just how powerful a tool Excel can be for improving efficiency in implementing and reporting on PPC campaigns. He'll discuss:  Using macros to automate certain PPC tasks How to master pivot tables -- to save time and boost efficiency When to recognize that additional tools may be required Alex Cohen of ClickEquations will demonstrate how Excel reports can be integrated into automated reporting tools, providing some real-life examples of sophisticated PPC reports.   If you use Excel for any aspect of search marketing, attend this webcast and you'll pick up several more tips you can use right away. Josh Drelle r is the Vice President of Media Technology for Fuor Digital, an agency concentrated in the research, planning, buying and stewardship of digital media marketing campaigns. He is also a regular columnist at Search Engine Land and is the author of the newly launched column "PPC Academy."   Alex Cohen is Senior Marketing Manager at ClickEquations. Sponsored by ClickEquations This webcast is sponsored by Click Equations. ClickEquations is a complete paid search platform designed for large advertisers and agencies. ClickEquations helps scale and optimize paid search spend with automated analytics, flexible bid management and intuitive campaign editing. Its built-in guidance helps clients identify and act on areas of opportunity and loss. ClickEquations Analyst, a unique Excel plug-in, offers unlimited customization of sharable reports and dashboards as well as unprecedented analytics power. For more information, visit http://clickequations.com

Upcoming Search Marketing Expo events you won’t want to miss: SMX West – Santa Clara, CA – March 2-4, 2010 SMX Munich – March 23-25, 2010 SMX Toronto – April 8-9, 2010 SMX Sydney – April 22-23, 2010 SMX Advanced London – May 17-18, 2010 SMX Advanced – Seattle, WA – June 8-9, 2010 SMX East – October 4-6, 2010 Attend a Search Marketing Now Webcast – it’s free! Upcoming Webcasts: Hey! That’s My Conversion:Managing PPC in a Cross-Channel World – February 25, 2010 Business Blogging and SEO – March 11, 2010 Excel Tips and Tricks for PPC Success – March 18, 2010 Interested in advertising or sponsoring Search Marketing Expo or Search Marketing Now webcasts? Contact us.

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